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20. Your Black Friday Email Strategy (capture, nurture & convert)

In this episode, host, Chontelle Fossey, dives deep into crafting an effective email marketing strategy to prepare for Black Friday. If you haven’t already, check out these complimentary previous episodes:

  • Episode 17: The 5 key decisions for your best black Friday sales
  • Episode 19: Do this NOW for your best black Friday (without the overwhelm)

Key Takeaways:

  • Email Marketing Importance: Email marketing is a crucial tool for driving free traffic to your website, especially around Black Friday. It's not too late to grow your email list!

  • Email Frequency: Start by sending at least one email per week leading up to Black Friday. As the day approaches, increase the frequency to engage your audience.

  • Email Flows: Implement essential email flows—browse abandonment, abandoned cart, and welcome emails—to maximize engagement.

  • Promotional Strategy: Build excitement before your sale by sending emails that outline your offers, remind customers of urgency, and encourage them to prepare.

  • Segmentation: Utilise list segmentation to resend emails to those who didn’t open previous messages.

  • Countdown Timers: Use countdown timers in your emails to create urgency on the last day of your promotion.

Resources Mentioned:

Feel free to reach out to me, Chontelle Fossey, Instagram to share your thoughts or ask questions about the episode. Let’s get ready for an amazing Black Friday together!