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Episodes
95. The 5 Reasons Email Isn't Working For You (And What to Fix)
Summary
In this episode, Chontelle Fossey shares insights from recent audits and bootcamps to diagnose why email marketing underdelivers for so many e-commerce businesses. Drawing on her own experience of dabbling...
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94. How to Stop Relying on Social Media to Drive Sales
In this episode, Chontelle Fossey tackles one of the most common traps established ecommerce founders fall into, treating social media as a sales system.
Drawing on her own experience scaling an ecommerce business...
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93. Meta Ads Have Changed: What E-commerce Brands Must Do Now to Maintain ROAS
Meta advertising has changed, and if strategies haven’t evolved alongside it, the impact is noticeable.
In this episode, Chontelle breaks down how Meta’s shift toward AI and automation, driven by what’s known as...
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92. What Sets Scaling CEO's Apart From Stalling CEO's
In this episode, Chontelle Fossey explores one of the most overlooked growth levers in business, and the one thing every entrepreneur has complete control over: decision-making.
While many e-commerce founders focus on...
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91. Most Ecommerce Brands Are Leaving 30% of their Revenue Untapped
Most ecommerce brands are leaving a significant amount of revenue on the table - often without even realising it.
In this episode, host, Chontelle Fossey explains why many ecommerce businesses generate only a small...
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90. Conversion Strategies: How to Align Your Marketing to Scale Your Sales
In this episode of Six Figure Systems, Chontelle Fossey wraps up her three-part marketing strategy series by diving into conversion and helping eCommerce business owners understand why sales often feel...
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89. Nurture Marketing Strategies to Build the Know, Like & Trust Factor
In this episode of Six Figure Systems, Chontelle Fossey continues the strategy series by diving into nurture - the most commonly overlooked stage of the customer journey and one of the biggest levers for increasing...
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88. The Attraction Strategy: How to Build Demand Before You Ask for the Sale
In this episode of Six Figure Systems, Chontelle Fossey kicks off a new three-part strategy series by focusing on attraction - the foundation of every scalable eCommerce business.
Building on the Marketing Playbook...
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87. The Marketing Playbook Series (Wrap-Up Episode)
In this wrap-up episode of Six Figure Systems, Chontelle Fossey brings the entire six-part Head of Marketing series together and helps eCommerce business owners shift from effort-driven marketing to calm, strategic...
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86. The Marketing Playbook (Part 6): Scaling Your Business with Strategic Optimisation
In Part 6 of the Head of Marketing series on Six Figure Systems, Chontelle Fossey brings the full framework together by showing eCommerce business owners how to scale their marketing without adding chaos, complexity,...
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85. The Marketing Playbook (Part 5): The Weekly Marketing Operating Rhythm
In Part 5 of the Head of Marketing Series on Six Figure Systems, Chontelle Fossey brings strategy into real life by showing eCommerce business owners how to translate their 12-month marketing blueprint into calm,...
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84. The Marketing Playbook (Part 4): Always-On Revenue Systems
In Part 4 of the Marketing Playbook Series on Six Figure Systems, Chontelle Fossey breaks down the missing piece behind “random” sales months: an email sales system that supports the real customer journey.
This...
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