All Episodes
Episodes
102. Your Competitors Aren't Doing This - But You Should!
Summary
In a crowded market, the brands that win are the ones that make customers feel something. In this episode, Chontelle shares a handful of practical, low-cost strategies that any product-based business owner can...
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101. Is Marketing Mode Slowing Your Momentum?
Summary
In this episode, Chontelle Fossey gets real about what it actually feels like to be stuck in marketing mode, and why so many e-commerce founders confuse being busy with building a business. Drawing on her own...
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100. 100 Episodes, One Pattern: What the Top 1% of E-Commerce Businesses Are Doing Differently
100 Episodes, One Pattern: What the Top 1% of E-Commerce Businesses Are Doing Differently
Episode Summary
In her 100th episode, Chontelle Fossey reflects on what a front row seat to hundreds of e-commerce businesses...
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99. The Episode I Almost Didn't Record
Summary
In this episode, host, Chontelle Fossey gets candid about something she has never shared on the podcast before. Setting strategy aside, she explores the role belief and mindset play in business growth, and why...
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98. The E-Commerce Health Check: Is Your Time Being Spent on The Right Things?
Summary
In this episode, host Chontelle Fossey, walks e-commerce business owners through the most important question they can ask themselves: what problem am I actually solving right now? Drawing on her own experience...
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97. Stop Blaming the Economy. Start Doing This Instead
Summary
In this episode, Chontelle Fossey challenges the narrative that a tough economy is the reason small business sales have slowed, and reframes it as a positioning problem, not a spending problem. Drawing on real...
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96. Sales Are Not a Strategy: How to Make the CEO Shift
Summary
In this episode, host, Chontelle Fossey breaks down one of the most common traps e-commerce business owners fall into, running their business like an employee instead of leading it like a CEO. Drawing on her...
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95. The 5 Reasons Email Isn't Working For You (And What to Fix)
Summary
In this episode, Chontelle Fossey shares insights from recent audits and bootcamps to diagnose why email marketing underdelivers for so many e-commerce businesses. Drawing on her own experience of dabbling...
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94. How to Stop Relying on Social Media to Drive Sales
In this episode, Chontelle Fossey tackles one of the most common traps established ecommerce founders fall into, treating social media as a sales system.
Drawing on her own experience scaling an ecommerce business...
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93. Meta Ads Have Changed: What E-commerce Brands Must Do Now to Maintain ROAS
Meta advertising has changed, and if strategies haven’t evolved alongside it, the impact is noticeable.
In this episode, Chontelle breaks down how Meta’s shift toward AI and automation, driven by what’s known as...
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92. What Sets Scaling CEO's Apart From Stalling CEO's
In this episode, Chontelle Fossey explores one of the most overlooked growth levers in business, and the one thing every entrepreneur has complete control over: decision-making.
While many e-commerce founders focus on...
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91. Most Ecommerce Brands Are Leaving 30% of their Revenue Untapped
Most ecommerce brands are leaving a significant amount of revenue on the table - often without even realising it.
In this episode, host, Chontelle Fossey explains why many ecommerce businesses generate only a small...
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