In this episode of Six Figure Systems, Chontelle Fossey breaks down what every ecommerce founder needs to hear: scaling your sales isn’t about doing more, it’s about influencing the right numbers.
Using her own journey of scaling an ecommerce brand (without burning out or handing it all over to an agency), Chontelle shares the simple math behind consistent, profitable growth and the three metrics that matter most: traffic, conversion rate, and average order value.
She dives into the real cost of chasing sales through ads, the power of email as a measurable marketing engine, and how focusing on the right numbers can give founders back control of their time, profit, and peace of mind.
This episode is a must-listen for ecommerce business owners who feel like they’re stuck on a hamster wheel and are ready to scale in a smarter, more sustainable way.
What You’ll Learn in This Episode:
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Why ecommerce really is just a numbers game (and why that’s empowering)
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The 3 metrics that determine your sales (and how to influence them)
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Why paid traffic might be eating your profits
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How Chontelle uses her email list as a powerful traffic engine
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What most founders aren’t measuring, and why that’s costing them
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The smarter way to spend your marketing budget (that scales and sustains)
Connect with Chontelle
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Follow Chontelle on Instagram → @chontellefossey