In this episode of Six Figure Systems, Chontelle shares her simple yet powerful $5-a-day ad strategy that has transformed the way she grows her email list.
Tired of burning cash on ads that brought in “clickers but not buyers,” she discovered a smarter approach: running low-cost Facebook lead ads that consistently deliver high-quality subscribers who are nurtured into paying customers through automated email flows.
Chontelle breaks down exactly how this strategy works, why it’s more sustainable than relying on social media or traffic ads alone, and the three ad options she recommends testing:
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Giveaways – fast list growth at the lowest cost, with a mix of quality.
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Free downloads – highly targeted, high-value leads that resonate with your ideal customer.
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Product tester applications – a more advanced strategy that not only grows your list but also gives you market research, reviews, and user-generated content.
Listeners will also learn:
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Why Meta rewards ads that keep users on-platform (and how to take advantage of it)
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The key difference between cost per lead and lead quality – and how to measure both
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How to set up simple automations that turn new subscribers into repeat website visitors (and buyers)
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Why this $5-a-day strategy can outperform big-budget traffic ads while protecting your profit margins
If growing your email list has felt expensive, overwhelming, or just plain slow, this episode will show you how to scale it strategically without breaking the bank.
Chontelle also invites listeners to join her upcoming 4-Day Live Challenge – Makeover My Email, where she’ll teach how to design a reusable, high-converting email template that gets more clicks and sales in less time. 👉 Sign up here.
Have questions about the strategies shared in this episode? Connect with Chontelle on Instagram - @chontellefossey