70. The Real Reason People Add to Cart, But Never Buy

In this episode of Six Figure Systems, Chontelle breaks down a frustrating moment every ecommerce business owner has faced - when someone adds to cart but doesn’t complete the checkout.

She shares why this is completely normal, and what to do instead of spiralling into self-doubt or obsessing over Shopify analytics.

Listeners will walk away with:

• The real reason behind abandoned carts (it’s not your website!)

• How many visits it actually takes before someone is ready to buy

• Why “just getting more traffic” is not the solution

• Three essential email strategies that turn browsers into buyers

• A case study of a small list that generated over $2,000 in sales - on autopilot

• Tips to write compelling, high-converting emails (without sounding salesy)

If you’re ready to move beyond one-off sales and start building a predictable system that works behind the scenes then this episode is a must-listen.

Resources & Mentions:

• Grab Chontelle’s free Welcome Sequence Templates here

• Want support with your email marketing strategy? DM Chontelle on Instagram @chontellefossey

• Need to find the perfect subject line? Try Subjectline.com