89. Nurture Marketing Strategies to the Build Know, Like & Trust Factor
In this episode of Six Figure Systems, Chontelle Fossey continues the strategy series by diving into nurture - the most commonly overlooked stage of the customer journey and one of the biggest levers for increasing conversions without increasing traffic.
Building on the attraction episode, Chontelle explains how nurture sits at the centre of the funnel and determines whether people progress toward purchase or quietly disappear. She reframes low conversion rates as a trust and readiness issue, rather than a problem with products, pricing, or websites, and normalises the reality that most customers need multiple touchpoints before they buy.
Throughout the episode, Chontelle draws on the same nurture framework she teaches inside her bootcamp, outlining the four key elements every nurture strategy must address: overcoming objections, building trust, connecting to the problem or desire the product solves, and clearly communicating what makes the brand different. Rather than positioning USP as a standalone concept, she shows how it is reinforced naturally through consistent messaging over time.
The episode highlights why nurture is about more than driving clicks back to a website. Chontelle explains how ongoing brand connection, familiarity, and alignment play a critical role in helping future buyers feel confident choosing one brand over another - especially in competitive markets. Email marketing is positioned as a core nurture tool, not because it drives instant sales, but because it allows businesses to show up consistently, reinforce trust, and support the customer journey at scale.
Listeners are guided through how to measure nurture effectively, with a focus on returning visitor rate, engagement trends, and how ease of conversion improves as trust builds. Chontelle also calls out common nurture mistakes, such as only showing up during promotions or overwhelming subscribers with information, and explains how these behaviours quietly stall growth.
This episode is designed for eCommerce business owners who are getting attention but want more predictable, sustainable sales. It sets the foundation for the final episode in the series, where Chontelle will focus on conversion and show how to turn trust and readiness into sales without pressure or burnout.
