92. What Sets Scaling CEO's Apart From Stalling CEO's

In this episode, Chontelle Fossey explores one of the most overlooked growth levers in business, and the one thing every entrepreneur has complete control over: decision-making.

While many e-commerce founders focus on strategies, tactics, and consuming more information, Chontelle challenges the idea that more knowledge is the answer. Instead, she highlights how a lack of decisions - not a lack of capability - is often what’s keeping businesses stuck.

Drawing on her own journey, from running marathons to leaving a 20+ year corporate career, she shares how leaning into discomfort and making faster decisions has been the catalyst for growth, momentum, and transformation.

This episode unpacks:

• Why humans are wired to avoid discomfort - and how that keeps you in “safe mode”
• The link between decision-making, action-taking, and results
• How micro-decisions can create faster progress than waiting for the “big” move
• The subtle ways avoidance shows up as “busy work” or information gathering
• Practical questions to help you identify where you’re holding yourself back
• What separates entrepreneurs who scale from those who stall

Chontelle also introduces a simple daily framework to help you step out of maintenance mode and into expansion - so you can start making decisions that actually move your business forward.

If you’ve ever felt stuck, slow, or like you’re “doing all the things” without seeing results, this episode will challenge you to look at your habits, your patterns, and most importantly - your decisions.

Because growth doesn’t come from knowing more.
It comes from deciding more.

Connect with Chontelle on Instagram: @chontellefossey