91. Most Ecommerce Brands Are Leaving 30% of their Revenue Untapped
Most ecommerce brands are leaving a significant amount of revenue on the table - often without even realising it.
In this episode, host, Chontelle Fossey explains why many ecommerce businesses generate only a small percentage of their revenue from email marketing, despite email having the potential to contribute 30% or more of total sales.
Drawing on her own experience scaling an ecommerce business and eventually leaving her corporate job, Chontelle shares how mastering email marketing transformed her revenue and created a more predictable sales system.
She also breaks down a simple truth many founders overlook: ecommerce is fundamentally a formula. Revenue is driven by three key numbers: Traffic × Conversion Rate × Average Order Value
When used strategically, email marketing can improve all three - helping businesses generate more revenue from the audience they already have.
In this episode, Chontelle explores:
- Why so many ecommerce brands struggle to generate meaningful revenue from email
- The simple formula that drives ecommerce growth
- How email marketing improves conversion rate, average order value and customer lifetime value
- The three core components of a high-performing email sales system
- Why treating email as an afterthought prevents it from becoming a reliable revenue channel
If you’ve ever felt like your email marketing is inconsistent, confusing, or simply not working the way it should, this episode will help you understand why, and what needs to change.
Chontelle also shares details about her upcoming Build Your Email Sales System Bootcamp, a free four-day training designed to help ecommerce founders create a clear strategy for their email marketing.
By the end of the bootcamp, participants will have a plan for the emails their business should be sending and a framework for turning their email list into a consistent revenue channel.
Save Your Seat Join the Free Build Your Email Sales System Bootcamp
📩 Register here: https://www.chontellefossey.com/Buildyouremailsalessystemmarch
The bootcamp runs 24–27 March and is designed to help ecommerce founders simplify email marketing and start generating more sales from their list.
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