98. The E-Commerce Health Check: Is Your Time Being Spent on The Right Things?
Summary
In this episode, host Chontelle Fossey, walks e-commerce business owners through the most important question they can ask themselves: what problem am I actually solving right now? Drawing on her own experience of chasing shiny strategies without measuring their impact, Chontelle introduces a simple four stage diagnostic framework covering visibility, traffic, nurture, conversion, and retention, to help listeners identify exactly where their business is leaking and where to focus next. This episode is practical, benchmark driven, and designed to replace guesswork with clarity.
Key Takeaways
- Solving the wrong problem is why most e-commerce businesses stall, not lack of effort
- Every business moves customers through the same journey, visibility, traffic, nurture, conversion, and retention
- You need the most people at the top of your funnel because numbers reduce at every stage
- Measuring only revenue tells you nothing about where your business is leaking
- A returning customer rate above 30 percent is a visibility problem, not a success signal
What You Will Learn
- How to identify which stage of the customer journey is your biggest bottleneck
- The benchmarks to measure at each stage, visibility, traffic, nurture, conversion, and retention
- Why your returning visitor rate in Google Analytics is one of the most powerful conversion levers available to you
- How to calculate exactly how much traffic you need to hit your revenue goals
- Why a high returning customer rate can actually signal a problem with your business growth
- How to set up a simple baseline audit so you always know where to focus next
Your Action Step This Week
Run a customer journey audit on your business. Pull your visibility reach, your daily website traffic, your email open and click rates, your returning visitor rate in Google Analytics, your conversion rate in Shopify, and your returning customer rate over the last three months. Write every number down in one place. That is your baseline, and it will tell you exactly which problem to solve next.
Connect with Chontelle on Instagram: @chontellefossey
