97. Stop Blaming the Economy. Start Doing This Instead
Summary
In this episode, Chontelle Fossey challenges the narrative that a tough economy is the reason small business sales have slowed, and reframes it as a positioning problem, not a spending problem. Drawing on real student results and her own experience through Covid, Chontelle breaks down the four areas every e-commerce business needs to strengthen right now, messaging, social proof, relationships, and email strategy, to become the brand their audience chooses when they are being selective about where they spend. This episode is a call to stop waiting and start acting.
Key Takeaways
- People are still spending, they are just being more selective about who they spend with
- Blaming the economy keeps you stuck, identifying what you can control moves you forward
- The businesses that thrive during economic uncertainty are the ones with the strongest customer relationships
- Outcome focused messaging converts better than product focused messaging, especially when buyers are being deliberate
- Your email welcome flow is one of the highest leverage things you can fix right now
What You Will Learn
- Why some e-commerce businesses are having record months right now and what they are doing differently
- How to shift your messaging from product focused to outcome focused, with a practical example
- How to use social proof consistently to build trust and reduce purchase hesitation
- What relationship building actually looks like as a small business owner and why it is your biggest competitive advantage
- How to use email to nurture your audience, overcome objections, and position your brand as the obvious choice
- The three action steps you can take this week to start strengthening your position in the market immediately
Free Resource
Download Chontelle's free welcome flow swipe files, done for you email templates that build trust, overcome objections, and position your brand as the brand of choice from day one. Grab them here. Connect with Chontelle on Instagram: @chontellefossey
