101. Is Marketing Mode Slowing Your Momentum?

Summary

In this episode, Chontelle Fossey gets real about what it actually feels like to be stuck in marketing mode, and why so many e-commerce founders confuse being busy with building a business. Drawing on her own experience, including staying off social media while sales continued to roll in during a recent holiday, she explores the warning signs that your business is running on manual effort rather than systems, and what needs to change if you want your sales to stop depending on you showing up.

Key Takeaways

• Being busy is not a sales strategy
• If your business stops when you stop, you have a systems problem, not a marketing problem
• Guilt is a signal worth listening to, not pushing through
• You cannot scale your energy, but you can scale your systems
• Identifying the problem is the first step to solving it

What You'll Learn

• How to recognise the signs that you are stuck in marketing mode
• Why manual effort will only get you so far before it starts to cost you
• How Chontelle stripped her business back to basics and built a system that sells without her
• What it actually means to systemise, and why it changes everything
• The difference between running a reactive business and a proactive one
• The two key actions to take if this episode resonated with you

Connect with Chontelle on Instagram: @chontellefossey