102. Your Competitors Aren't Doing This - But You Should!
Summary
In a crowded market, the brands that win are the ones that make customers feel something. In this episode, Chontelle shares a handful of practical, low-cost strategies that any product-based business owner can start using this week to stand out, build genuine connection, and turn one-time buyers into loyal advocates. None of these require a big budget or a big following, just a willingness to do what most businesses won't.
Key Takeaways
- Connection converts - the small, personal gestures create the loyalty that keeps customers coming back
- You don't need to discount to stand out; you need to make people feel seen
- Most businesses default to what everyone else does, and that is exactly why standing out is easier than it looks
- Surprise and delight doesn't have to be expensive; it just has to be thoughtful
- Gratitude is a growth strategy
What You'll Learn
- Why personal voice notes to new followers can build faster trust than any automation
- How a handwritten thank you card to your top customers can drive more repeat purchases than a discount
- What to include in your orders to create a genuine surprise and delight moment
- How to use a personalised video on your email sign-up success page to stand out from the first touchpoint
- Why publicly thanking your community on social media builds brand advocates fast
- How replying personally to reviews and engaging with repeat supporters creates a brand people actively choose over competitors
Connect with Chontelle
Connect with Chontelle on Instagram @chontellefossey and share what strategies you try, or any ideas this episode sparked for you. She will share your ideas in her stories and tag your business.
And if you want to grab one of those 15 limited spaces for Brand it. Build it. Send it. In school hours - reach out on Instagram.
