106. AI for Small Business: A Real Conversation with AI Expert Em Gee

In this episode, Chontelle Fossey sits down with AI marketing expert Em Gee to unpack what's really working when it comes to using AI in small business right now. From the Claude versus ChatGPT debate to building an "AI brain" for your business, Em Gee shares the practical, no fluff approach she teaches her own students.

Em Gee shares her own pathway from teaching into AI marketing, why she burnt down a six figure mastermind to go all in on AI, and how she now runs her business with Claude handling everything from daily priorities to social media performance summaries.

Key Takeaways

• Claude currently outperforms ChatGPT for small business use, particularly for ease of setup
• Start with your bottlenecks, not the tool. Work out what's taking your time before choosing software
• AI needs your brand voice and story to sound like you, not a generic robot
• Always check AI output before it goes out. The mistakes happen in the 10 percent you skip
• Only sign up to AI tools monthly. The landscape moves too fast for annual contracts

What You'll Learn

• Why Claude is currently the better option for small business owners over ChatGPT
• How to identify the real bottlenecks in your business before choosing an AI tool
• Practical ways Em Gee uses Claude day to day, from morning briefings to content ideas
• How to train AI to sound like your actual brand voice, not a generic AI tone
• The biggest mistakes business owners are making with AI right now
• Why building your own AI knowledge base will protect you as tools change

Connect with Chontelle on Instagram @chontellefossey

Connect with Em Gee on Instagram @thereal_emgee