107. Get Seen, Get Traffic, Get Sales: The Three Jobs You're Missing

Summary

Most ecommerce founders believe that if they just post consistently, sales will follow. In this episode, Chontelle breaks down why that belief is holding businesses back, and what's really required to turn visibility into revenue. She walks through the full customer journey, why organic reach alone can't carry a business anymore, and the ROAS mistake that's quietly costing founders money without them even realising it.

Key Takeaways

• Getting seen is only one of three jobs, not the whole job
• The customer journey has six steps, not two
• Organic reach rewards entertaining content, not necessarily converting content
• Break even ROAS is different for every business, and most founders don't know theirs
• Ads aren't always the problem. The drop off point usually is

What They'll Learn

• Why the "post and hope" approach stopped working
• The real customer journey between seeing a brand and buying from it
• How to calculate break even ROAS and why it matters more than the headline number
• The three benchmarks to check before blaming an ad campaign
• Why the founders who look like they're "crushing it" are usually paying for it
• How ads and email work together to stop revenue leaking out of the funnel

Connect with Chontelle on Instagram @chontellefossey. She'll be sharing more on this topic in her stories early next week.