109. $5 a Day to Future Proof Your Business

If you're spending money on ads trying to make sales today, but not investing in building an audience you can sell to tomorrow - this episode is the mindset shift you need. Chontelle breaks down why a low-cost list growth campaign might be the most powerful thing in your marketing toolkit, and why she wishes she'd started one from day one of her ecom business.

Key takeaways:

• Why most ecom businesses are "renting" their audience - and what to do instead
• How to think about your email list as a traffic tap you control
• The snowball effect: why tiny lists that compound become your most valuable business asset
• Why giving up on email marketing too soon is the most common (and costly) mistake
• How $5/day in list growth ads can fast-track the results that organic growth takes years to build

Follow Chontelle on Instagram for more tips and more content to help you grow your sales with systems.