110. The One Thing Nobody in Ecommerce Talks About

If consistent sales feel hard right now, there's probably one piece missing, and it isn't your email platform or your website navigation. In this episode Chontelle explains why she thinks customer acquisition is the only real bottleneck in most product businesses, and why the brands growing month after month aren't doing more, they've just built a reliable way to introduce themselves to new people every day. She also shares the returning customer rate she once celebrated, and what happened a month later.

In this episode:

• Why coaches obsess over client acquisition and ecommerce barely mentions it
• Why retention without acquisition eventually becomes exhaustion
• The two jobs a customer acquisition system has to do, and why it must be measurable
• The leaky bucket versus the reservoir, and why your email list is the only container that holds
• The one number to check tomorrow morning instead of your sales

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Connect with Chontelle on Instagram @chontellefossey