112. Are You Set Up for Sales Success Series - Part 1: Eyes on the Prize

In part one of the Are You Set Up for Sales Success? series, Chontelle Fossey cuts through the noise of the e-commerce space and shares what actually moves the needle. This episode covers three foundational stepping stones that most founders are missing, and why fixing even one of them can make a significant difference to the predictability of their sales.

Key Takeaways

• Posting without a strategy is not a visibility plan
• E-commerce growth is a formula - traffic, conversion rate, and average order value
• You can't improve what you don't measure
• Returning website visitors convert at a higher rate than new ones
• Working smarter means doubling down on what works, not trying everything at once

What You'll Learn

• What a repeatable visibility strategy actually looks like and how to choose one
• The three metrics that determine how much revenue your business makes
• How to use the Three Metrics That Matter calculator to set a traffic goal
• Why knowing your returning visitor rate is a game-changer for conversions
• How to identify what is and isn't driving traffic so you can stop wasting effort
• What it means to measure your way to consistent sales instead of guessing

Connect with Chontelle on Instagram: @chontellefossey

DM Chontelle the word CALCULATOR on Instagram to receive the free Three Metrics That Matter calculator.