116. Are You Set Up For Sales Success - Part 5: Bring the X-Factor

Summary  

In part five of the Are You Set Up For Sales Success? series, Chontelle Fossey explores the one strategy that's completely optional — but can completely change your business if you lean into it. This episode is all about the X-Factor: showing up as the face of your brand, doing the unexpected, and building the kind of genuine connection that turns followers into loyal customers. Whether this is your strategy or not, you'll walk away thinking differently about how to stand out.

Key Takeaways  

• Being the face of your brand still works — it just has to be authentic, not polished
• Curated Canva content is losing ground to raw, real, and human content
• The X-Factor is about doing things other brands aren't willing to do
• Surprising and delighting your audience builds loyalty faster than any campaign
• You don't have to do all of this — you need a strategy that fits you

What You'll Learn  

• Why Chontelle got recognised at the supermarket and what it tells you about brand connection
• The difference between showing up to sell and showing up to connect
• Why she removed the social media module from Send and Scale
• Practical X-Factor ideas you can start using straight away, regardless of budget
• What the brands winning on social media in 2026 actually have in common
• How to identify your own version of the X-Factor if being the face of your brand isn't your thing

Connect with Chontelle on Instagram: @chontellefossey