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117. Are You Set Up for Sales Success - Part 6: Is Your Focus Costing You Your Profit?

You're working hard to get new customers, but are you forgetting about the ones who've already bought?

In part six of this series, Chontelle gets into one of the most overlooked profit leaks in product-based businesses: chasing new customers while ignoring the ones who are already warm, already converted, and already ready to buy again.

Here's the truth: it costs you very little to get a second, third, or fourth purchase from someone who's already bought. Every subsequent sale after that first one is additional profit in your back pocket. Yet most e-commerce business owners keep pouring energy into acquisition while ghosting the people who've already said yes.

In this episode, Chontelle covers:

  • Why your previous purchasers are your most profitable audience and what you're losing by treating them like everyone else
  • The returning customer rate benchmark you should be tracking (and what it tells you about where to focus)
  • What a VIP post-purchase experience actually looks like and why it doesn't have to cost you anything
  • A real client strategy from Chontelle's agency that generates $700ā€“$1,000 AUD every time it runs
  • The small, unexpected gestures that build loyalty and turn one-time buyers into repeat customers

Plus, Chontelle shares a beautiful listener win that came through her DMs at 10 PM, and why it perfectly illustrates what she means when she says action takers are money makers.

Your mission this week: Look up your returning customer rate in Shopify. If it's under 30%, this episode is for you.

Resources mentioned:

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