118. Are You Set Up for Sales Success - Part 6: The 1% That Changes Everything

Episode Summary

Wrapping up the Are You Set Up For Sales Success series with the one thing most ecommerce business owners aren't consciously doing - and it has nothing to do with finding a new strategy.

In this episode, Chontelle dives into the power of tiny, intentional improvements and why making things 1% better beats chasing the next shiny thing every single time. If you've been hustling hard and still feel stuck, this one's for you.

What You'll Learn in This Episode

• Why doing more is not the answer - and what to focus on instead
• The three metrics that matter for every ecommerce business (traffic, conversion rate, and average order value)
• A real-world example showing how improving your email open rate from 20% to 28% creates 2,400 extra touch points per month - without adding a single new subscriber
• How reducing your Meta ads cost per click from $1.50 to $1 delivers 333 more website visitors on the same budget
• How to go from $5K to $15K a month by positively influencing three numbers
• Why strategy-hopping is keeping you stuck (and what to do instead)
• The question to ask yourself about every task on your to-do list

Key Takeaways

You don't need a new strategy. You need to master the one you already have.

Every business needs three things: a way to get seen, a way to get people to your website, and a way to activate them to buy. Once you've locked those in, the work is to make each step work harder - not to start over.

Small improvements compound. A 1% gain across your traffic, your conversion rate, and your average order value don't add together. They multiply.

The Three Metrics That Matter

1. Traffic - how many people are landing on your website
2. Conversion rate - what percentage of those visitors are buying
3. Average order value - how much each buyer is spending

Want to play with your own numbers? DM Chontelle the word CALCULATOR on Instagram and she'll send you the free Three Metrics That Matter Calculator.

Resources + Links Mentioned

• Reconvert - a Shopify app for post-purchase upsells and complementary product offers at checkout
• Send & Scale™ - Chontelle's group coaching programme for ecommerce business owners ready to build predictable, scalable sales through email and Meta ads
• DM CALCULATOR on Instagram to get the free Three Metrics That Matter Calculator

Connect with Chontelle

📲 Instagram: @chontellefossey