Send & Scale™ - Chontelle Fossey
The 6-Month Group Coaching Program

What If Every Third Sale Happened Without You?

Send & Scale™ installs your complete Repeatable Sales System™ - the flows, campaigns and strategy that turn email into at least 30% of your online revenue, whether you show up that day or not. With me in your corner for six months.

Send & Scale
Sound Familiar?

You're Not Short on Effort.
You're Short on a System.

You're already making sales. Your products are good. People clearly want what you sell.

But every sale still runs through you.

Posting to stay visible. Running a promotion when the month goes quiet. Sending an email when you remember - and feeling guilty about the list you're not using.

So here's the question that changes everything: if you stopped showing up for two weeks... would sales continue? Or slow down?

If your stomach just dropped, that's not a you problem. It's a system problem. You've built a business that depends on your energy - and manual effort will only get you so far. It's systems that scale you.

Maybe you've even built a piece of the fix already. A pop-up. A welcome flow. (If you've just finished my bootcamp, you built both - and watched them work.)

But a welcome flow converts someone once, in their first week on your list. It doesn't bring back the customer who bought in March. It doesn't catch the woman who filled her cart last night and got distracted by the school run. It doesn't send the campaign that makes next month predictable instead of hopeful.

A front door isn't a house. The rest of the system is what we build inside Send & Scale™.

The Gap

Where Does "Every Third Sale" Actually Come From?

Email done properly produces at least 30% of your online revenue. Whatever your store made last month - imagine 30% of it arriving on autopilot.

That doesn't come from one flow. It comes from a system where every piece feeds the next.

Your flows - welcome, browse abandonment, abandoned cart, post purchase. Working 24/7, catching revenue that's currently leaking straight out of your store.
Your campaigns - planned, strategic emails that create sales on demand. Not "sending something when you remember".
Your list growth - a steady stream of new buyers flowing in, so the system compounds month after month.

Most established stores have one of those pieces working. Maybe one and a half.

The pieces that are missing? They're the difference between hoping for sales and expecting them.

Your email list sees 30-40% of your emails. Only 2-3% of followers see your posts. Build the system where people actually see you.

The Method

The Repeatable Sales System™

A repeatable system is what makes your revenue predictable. Three phases, built in order, working together.

Attract and retain Phase 1

Attract & Retain

Get seen by the right people and capture them on your email list - so your audience becomes an asset you own, not an algorithm you rent.

Nurture and convert Phase 2

Nurture & Convert

Build trust and create sales without constantly posting. Emails that get opened, clicked and acted on.

Automate and optimise Phase 3

Automate & Optimise

Install the automations, read the numbers, scale what works. Revenue on repeat - whether you show up that day or not.

The Repeatable Sales System

Most founders have dabbled in one phase, maybe two. Send & Scale™ is where you build all three - properly, in order, together.

Client Results

Real Ecommerce Brands. Real Results. Real Systems.

These founders didn't need more hustle or more consistency. They needed a system.

Skincare brand result

3x Revenue

in 90 Days

A skincare brand made email a reliable sales channel, not an afterthought.

Plant business result

102% Growth

Subscriber List Doubled

One optimised pop-up. Browsers turned into subscribers, subscribers into sales.

Natural products brand result

+77%

Email Revenue Increase

Email went from occasional campaigns to a major sales channel.

Client results screenshot Client results screenshot Client results screenshot Client results screenshot Client results screenshot Client results screenshot

Hear From Founders Inside

Click to watch their stories.

"My list grew 25% in my first month - and I already had sales coming from my flows."

Josh · Planti Peeps

"I'd added 104 subscribers in eight months. In five weeks I added 395 more - on $4 a day."

Jo · The Mamahood Collective

"I chose Chontelle because there's no heavy reliance on social media. That was everything for me."

Jodie · Moments Etched in Time

Client results screenshot Client results screenshot Client results screenshot Client results screenshot Client results screenshot Client results screenshot
Your Coach Chontelle Fossey

Why I Teach One System - Not All the Things

I spent years being the engine in my own ecommerce business. Posting to sell. Discounting to hit targets. Hoping this month would be better than last.

Then I built a system instead. It took my side hustle to six figures, and it's the exact system I've now installed in ecommerce businesses across NZ, Australia, the UK and the US.

Most coaches will teach you all the things - and you'll master none of them. I teach one proven strategy that stands the test of time. Send & Scale™ is the whole thing, with me in your corner while you build it.

The Program

What You'll Build Inside Send & Scale™

Six months. Five steps. One complete Repeatable Sales System™.

Inside the Send & Scale program
Step 1

Build Your Foundations

Set up your email platform properly, perfect your pop-up and lay foundations that can carry serious growth. No more traffic leaving your website without a way to stay in touch.

Result: a business that's ready to scale.

Step 2

Install Your Sales Automations

Build the four flows that print money while you sleep: Welcome, Browse Abandonment, Abandoned Cart and Post Purchase.

Result: sales happening whether you show up or not.

Step 3

Feed Your Revenue System

Grow your list consistently with low-cost subscriber campaigns that attract buyers, not freebie hunters.

Result: a growing audience of future customers.

Step 4

Convert More Customers

Know exactly what to send, when to send it, and how to write campaigns people actually open - and buy from.

Result: a repeatable sales engine.

Step 5

Optimise & Scale

A/B testing, reading your metrics, increasing revenue per subscriber and scaling what already works.

Result: more profit from the same traffic.

You'll also receive:

Fortnightly live group coaching calls (AU, NZ and US time zones)
Instant access to the full curriculum - lifetime access, all future updates
Private members-only community for support and accountability
Plug-and-play templates and swipe files
Advanced masterclasses
Optional access to affordable VA implementation support
Included When You Join

Your Repeatable Sales Toolkit™

Everything you need to build faster - without piecing it together yourself.

Bonus 1 · Valued at $597

Sales Accelerator Library

Built for one thing: speed.

The gap between knowing what to do and getting it done is nearly always time. So nothing inside Send & Scale™ starts from a blank page.

Plug-and-play email templates
Advanced implementation trainings
Expert masterclasses
Stats trackers and checklists
Swipe files, updated as strategies evolve

If you've been wondering "will I actually have time for this?" - this library is the answer. You're customising proven resources, not creating from scratch.

Bonus 2 · Valued at $497

Seen. Clicked. Sold.™ - The Complete Program

The full Meta ads program that fills your funnel. Not a mini version. The whole thing.

Even the best email system needs people flowing into it. Seen. Clicked. Sold.™ is my complete program for affordable Meta campaigns that grow your list with qualified buyers - and it's included inside Send & Scale™.

Simple lead generation campaigns that run on as little as $5 a day
Ads that stop the scroll
Targeting that finds buyers, not browsers
Lowering your cost per lead month after month

Jo used this exact approach to add 395 subscribers in 5 weeks on $4 a day. Your system gets fed. Your list keeps growing. Your revenue compounds.

Bonus 3 · Valued at $497

AI Email Content System™

Your campaigns, planned and written from what your customers are actually doing.

A welcome flow gets written once. Campaigns never stop - and "what do I even send this week?" is where most founders stall. This system ends that question for good.

You'll connect Claude directly to your Klaviyo account and pull the data most founders never look at - what people are clicking, what they're browsing, what they're adding to cart. Then turn it into a strategic content plan with the copy already drafted, in your voice.

Connect Claude to Klaviyo for data-driven email creation
Generate a strategic campaign calendar built on real customer behaviour
Plan around launches, promotions and seasonal events
Write high-converting emails that still sound like you
Subject lines, preview text and CTAs in minutes
Plug-and-play campaign templates and proven designs

No more staring at a blank screen wondering what to send. Your customers are already telling you. This system listens.

That's $1,591 of tools included - on top of the full program.

Join Send & Scale™

Choose How You Join

Most Popular

Pay in Full

$2,997 USD

🎁 Pay in Full Exclusive: 1:1 Mapping Session with Chontelle (valued at $297) - a private strategy session to map your Repeatable Sales System™, find your biggest revenue opportunities and build your personalised implementation plan.

The complete 6-month Send & Scale™ coaching program
Build your Repeatable Sales System™ from the ground up
Instant, lifetime access to the full curriculum and all future updates
Fortnightly live group coaching calls (AU, NZ and US time zones)
Private members-only community
Your Repeatable Sales Toolkit™: Sales Accelerator Library, the complete Seen. Clicked. Sold.™ program, and the AI Email Content System™
Plug-and-play templates, swipe files and implementation resources
Advanced masterclasses and ecommerce growth training
Optional access to affordable VA implementation support

Pay once. Implement for life.

Join + Pay in Full

Backed by the 10-Day Love It Guarantee

Payment Plan

$575/month x 6 USD

The same coaching. The same support. The same system. Spread over six monthly payments.

The complete 6-month Send & Scale™ coaching program
Build your Repeatable Sales System™ from the ground up
Instant, lifetime access to the full curriculum and all future updates
Fortnightly live group coaching calls (AU, NZ and US time zones)
Private members-only community
Your Repeatable Sales Toolkit™: Sales Accelerator Library, the complete Seen. Clicked. Sold.™ program, and the AI Email Content System™
Plug-and-play templates, swipe files and implementation resources
Advanced masterclasses and ecommerce growth training
Optional access to affordable VA implementation support
Join + Pay Monthly

Backed by the 10-Day Love It Guarantee

Both buttons open the same secure checkout - you'll choose your payment option there.

Zero Risk

The 10-Day Love It Guarantee

Join. Get inside. Start building.

If within your first 10 days you decide Send & Scale™ isn't the right fit, email us and we'll refund your investment in full.

No hard feelings. No hoops. No awkward conversations.

I only want action takers inside this program - because action takers are money makers. If that's you, the only risk is staying where you are.

Good Fit Check

Is This Your Right Next Step?

This is for you if:

You're already making sales - but revenue feels unpredictable
You're tired of relying on social media to sell
You've dabbled in email (maybe even Klaviyo) without consistent results
You want one proven system, mastered - not ten strategies, half-done
You want a coach in your corner, not another course collecting dust

This isn't for you if:

You're brand new and haven't made consistent sales yet
You're after overnight success
You won't implement
You're a service-based business
FAQs

Still Got Questions?

I'm already busy. Will I actually have time for this?+
I get it - time is the exact reason you need this system. Plan for 2-3 hours a week to implement and attend calls. And remember: nothing starts from a blank page. The Sales Accelerator Library and AI Email Content System™ exist specifically so implementation is fast. Once your system is live, it hands you back a minimum of 5 hours a week - because it keeps working when you don't. You also have lifetime access, so you can build at your own pace, and optional access to an affordable VA if you'd rather outsource the setup.
I've tried email marketing before and it didn't work. How is this different?+
You've probably been taught tactics - a flow here, a campaign there. I guarantee you haven't built a Repeatable Sales System™, where list growth, automations and campaigns all feed each other. That's the difference between "I sent some emails" and email producing at least 30% of your online revenue. This time you're not guessing - you're building the full system, step by step, with support.
I'm not techy. Will this overwhelm me?+
No. The modules are bite-sized and step-by-step - watch, do, done. You'll never stay stuck: bring any question to the fortnightly calls or drop it in the community and get an answer. And the AI Email Content System™ handles the heavy lifting on content, so tech is never the thing standing between you and results.
Will I need to spend big on ads or live on social media?+
Neither. The complete Seen. Clicked. Sold.™ program is included, and members run list-growth campaigns from as little as $4-5 a day - Jo added 395 subscribers in 5 weeks at $4 a day. I also teach organic list growth, so you choose your path. Nothing inside this program requires you to post daily.
Do I need Klaviyo or a specific website platform?+
I recommend and teach inside Klaviyo (the step-by-step videos use it), but the principles work on other email platforms. You'll need a website and to be selling products online - it doesn't need to be professionally designed. If sales feel stuck, it's rarely your website. It's the missing system behind it.
What happens after I join?+
You get instant access. Your Kajabi login arrives straight away (desktop or free app), the full curriculum is open from day one, and you'll get the link to join the private community. Paid in full? You'll book your 1:1 Mapping Session with me at a time that suits. Fortnightly coaching calls are scheduled across AU, NZ and US time zones, and you can sync the calendar to your own.
What if it's not for me?+
The 10-Day Love It Guarantee has you covered. If it's not the right fit within your first 10 days, let us know and we'll refund you in full. No questions asked.

Stop Being the Engine. Build One Instead.

Imagine six months from now:

A growing list of buyers
Four flows selling around the clock
Campaigns planned, written and working
Repeat customers coming back on their own
Revenue you can predict - and a weekend you can actually take

You already know email works. You've known it for a while.

The only thing missing is the system - and someone in your corner while you build it. Every month without these flows is revenue leaking out of your store.

Chontelle Fossey

Still deciding? Let's talk it through.

If you're wondering whether Send & Scale™ is the right next step for your business, I'd love to chat. We'll talk about where you're at, where you want to go, and whether I genuinely believe this program is right for you.

If it is, I'll tell you. If it isn't, I'll tell you that too.