The 3 Metrics That Matter™ Calculator
Your sales goal, your conversion rate, your average order value. Those three numbers decide how much traffic you need. Change any one of them and watch the traffic you need change with it.
Type them in or drag the sliders. Everything on the right updates as you go.
The revenue you want to make. Pick a month, a launch, or a quarter.
Of every 100 people who land on your site, how many actually buy. Most ecommerce stores sit between 1% and 3%.
What a typical customer spends in one order. Your total revenue divided by your number of orders.
Same goal. Same products. Here's what happens to the traffic you need when you improve one of the other two numbers.
This is the bit most people never work out
Most ecommerce business owners chase more traffic. More posting, more reach, more followers. But traffic is only one of three levers, and it's the most expensive one to pull.
Lift your conversion rate a little. Lift your average order value a little. Suddenly your goal needs thousands fewer visitors, and every visitor you already have is worth more.
You don't always need more traffic. You need a better strategy to convert the traffic you already have.
